Millon Auction Group presents an innovative and dynamic live-streamed auction format: multiple cities, two auction houses, one single catalogue.
#CheekToCheek: a name that evokes the perfect, harmonious, and captivating synchronization of the timeless duet by Fred Astaire and Ginger Rogers. A pas de deux, disciplined and choreographed, where the auction houses in Milan, Paris, Nice, and potentially other cities come together in a single, coordinated event, side by side.
In just one day, through a single live session, the auctioneer will seamlessly pass the gavel from one city to another, collecting bids from collectors and enthusiasts in what feels like an artistic journey.
With the #CheekToCheek auctions, MAG aims to establish a recurring event—currently dedicated to the Jewelry sector—offering clients a continuous stream of opportunities in addition to the traditional biannual sales. Sellers will have the chance to present their pieces on the first Wednesday of each month, while buyers will enjoy a regular and exciting event: a unique occasion for ongoing visibility and constant acquisition opportunities.
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