[RICORDI - DUDOVICH, MAZZA, BELTRAME e altri - Gli avvisi delle officine Ricordi. Milan: Ricordi, ca.1914].   A collection of 57 plates only from the famous advertising posters created by Officine Grafiche Ricordi between 1895 and 1914 by the great masters of advertising illustration from the beginning of the century. Among the names: Dudovich, Mazza, Beltrame Villa, Terzi, Mellikovitch, Caldanzano, Laskoff and others. The set was sold in Italy, England, Germany, France and the United States and, like the famous "Masters of the Poster" series created by Chéret in Paris, it was this work that pushed the rise of the poster, which in Italy it was made almost exclusively by Ricordi.   (Misure varie, ma ca. 286 x 205mm). 57 (out of 70) plates, 12 of which applied on cardboard (others with traces of glue on the verso and a few with some wear). The lot is sold as a collection of plates not subject to return; for the complete work please see the previous lot.

Estimate € 700 - 1,000

Sold € 680